A lead goes cold in a day. Theirs now gets a call in five minutes.
I'm Noleggio does long-term vehicle rental. The sales process is several calls long, and the early ones — what do you drive, how many kilometres, what's your budget — are the ones that eat a salesperson's week. We built five voice agents that handle those, and hand over a warm, qualified lead.
- Sector
- Long-term vehicle rental
- Built as
- CTO, Prisma Group
- Shipped
- July 2026 · on their existing accounts
- In the system
- 5 agents, one Italian voice
- Their site
- imnoleggio.it
The valuable calls were being crowded out by the cheap ones.
A long-term rental sale is not one conversation. Somebody qualifies the lead, somebody presents an offer, somebody closes it, and afterwards somebody answers questions about insurance and servicing for the length of the contract.
The first and last of those are necessary and low-value. They are also the ones that fill a calendar, which means the salespeople were spending their best hours asking people how many kilometres a year they drive, and their worst hours doing the part that actually needs a person.
Response time made it worse. A lead that arrives at four in the afternoon and gets a call the next morning has already been contacted by somebody else.
The CRM already knew what should happen next.
Their pipeline was not decoration. A lead sitting in a given stage implied exactly one next action, and everyone knew what it was. The problem was that a person had to notice and do it.
So the pipeline became the trigger. Moving an opportunity from one stage to the next is what starts the next call. Nothing new to learn, no second system to check — the thing the team already did by habit became the thing that runs the machine.
We were also strict about where a human comes back in. The agent books appointments and qualifies; it does not negotiate and it does not sign. Salespeople are alerted at exactly two stages — the one where a quote is needed and the one where a lead has asked to be called back by a person. Everywhere else, silence, on purpose.
Five agents, one voice, one pipeline.
All five speak with the same Italian voice, so a client who moves through three of them hears one company. Each has its own instructions, its own knowledge base, and its own tools.
- 01
First call
Five minutes after a lead arrives. Collects model, kilometres, budget and deposit, queries the live catalogue to propose real offers, takes an email. A flat no gets a reason recorded and goes back to a salesperson.
- 02
Offer
Vehicle, kilometres and monthly figure in a single sentence, email confirmed, then it books the nearest free slot in the right salesperson's calendar.
- 03
Closing
Three outcomes and nothing else: yes goes to contract, no is archived with the reason and passed back, and "let me think" or a question about paperwork books a call with the manager.
- 04
Customer care, inbound
Answers post-sale calls on procedures, claims and servicing across all five partner rental companies, reading from the procedures manual. It transfers to a person only during working hours, so nobody is passed to a phone nobody will answer.
- 05
Sales training
The fifth agent is not for clients. It coaches the internal sales team: questions and answers on procedure and technique, and roleplay with structured feedback afterwards.
- 06
Retry, then stop
No answer means a callback an hour later, inside working hours. After the second failure it stops trying and marks the lead for a human. An agent that keeps calling forever is a complaint waiting to happen.
Nothing new to administer.
Everything runs on accounts I'm Noleggio already had: their CRM, their phone provider, their automation tool. Nothing new was introduced for them to look after.
Every call produces a full transcript and an AI summary written back into the CRM against the right contact, so a salesperson picking up a lead can read what was already said instead of asking again.
Handover documentation v1.6, 13 July 2026.
The salespeople did not lose the sale. They lost the part before it.